PHILOSOPHY

FRANKLIN CROFT actively seeks opportunities to apply our expertise in real estate investment and development. FRANKLIN CROFT's basic investment criterion is to acquire or build assets which possess strong fundamental investment characteristics in locations with significant barriers to entry and increasing market demand. Financial objectives are then achieved through strategic investment in the renovation, expansion or repositioning of the properties along with aggressive management by the operations team targeting increased earnings performance.

FRANKLIN CROFT is particularly skilled in evaluating and closing complex transactions. By means of our extensive transactional experience and multi-talented management team, FRANKLIN CROFT is able to craft innovative solutions to many challenging investment scenarios. FRANKLIN CROFT also employs creative and flexible capital structures to accomplish our investment goals.

INVESTMENT CRITERIA

FRANKLIN CROFT HOSPITALITY ("FCH") is a major component of FRANKLIN CROFT's current investment focus. The company’s extensive experience in real estate and hotel ownership, development, renovation and asset management allows us to consider a wide range of property types for investment.

FCH is actively seeking to expand its portfolio of California hotels and will consider individual or portfolio transactions of at least $10 million in size that are unencumbered by management.

Please contact Thomas Leeman at tleeman@franklincroft.com for further information.