PHILOSOPHY
FRANKLIN CROFT actively seeks opportunities to apply our
expertise in hotel investment and operations management. FRANKLIN
CROFT's basic investment criterion is to acquire assets which
possess strong fundamental investment characteristics in locations
with significant barriers to entry and increasing market demand.
In today’s environment, FRANKLIN CROFT is focusing on
markets which possess the greatest likelihood of outperforming
the overall market as key economic variables approach an inflection
point.
As always, projects are carefully evaluated to determine
what potential exists to enhance value through strategic investment
in the renovation, expansion or repositioning of the properties.
Such strategies and then combined with aggressive management
by the operations team utilizing the latest marketing tools
and techniques to implement a sophisticated e-commerce strategies
complimented by time tested and well honed hi-touch marketing
methodologies.
INVESTMENT
CRITERIA
Distressed hotel assets are FRANKLIN CROFT's current investment
focus. While the goal is the same the approach is much different
than in prior years as valuations become more complex and
dysfunctional debt markets create even greater challenges.
Nevertheless, the company’s extensive experience in
real estate and hotel ownership, development, renovation and
family ownership structures allow us to consider a wide range
of property types for investment.
FRANKLIN CROFT HOSPITALITY is actively seeking to expand
its portfolio of California hotels and will consider a wide
variety of individual or portfolio transactions of at least
$10 million in size that are unencumbered by management. Properties
may be independent or branded with or without food and beverage
facilities.
FRANKLIN CROFT typically structures its investment transactions
as joint ventures with both private and institutional partners
and is particularly skilled in evaluating and closing complex
transactions. By means of our extensive transactional experience
and multi-talented management team, FRANKLIN CROFT is able
to craft innovative solutions to many challenging investment
scenarios. FRANKLIN CROFT also employs creative and flexible
capital structures to accomplish our investment goals.
Please contact Thomas Leeman at tleeman@franklincroft.com
for further information.
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