About Us

Franklin Croft is a real estate investor, developer and hotel operator based in La Jolla, California. Our passion for hospitality is reflected in our hands-on management style and attention to detail. That passion is also displayed in the highly personalized and uplifting experience we strive to deliver at each of our hotel properties.

The principals of Franklin Croft have an established track record of success in hotel acquisition, development, renovation, and management involving major brands and asset classes while effectively navigating the inherent risks of multiple real estate and business cycles. We believe excellence is achieved by virtue of properly balancing aesthetics with profitability and value.

Franklin Croft’s operational expertise includes highly developed revenue and yield management practices, internet marketing strategies, capital project expertise, and human resource management. We believe our balanced management philosophy translates into higher levels of guest satisfaction and product quality and ultimately the means to deliver superior investment returns.

For a more complete impression of our hotel operations, please visit our current projects.