Our Team

Roger A.P. Joseph – CEO & President

Franklin Croft is led by CEO and President Roger A. P. Joseph. Franklin Croft is reflective of Rogers’ 35+ years of achievement and experience in commercial real estate investment and development. Originally formed as Joseph Development Company in 1981, Roger later re-established the company as Franklin Croft in 1997 and has since grown the company into one of San Diego’s leading full service real estate and hospitality organizations.

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Roger’s many years of involvement in the hospitality industry originated extend from his role as Chairman of the Board of La Jolla Beach & Tennis Club Inc., a position he held from 1989 through 2003. Currently, as a Director, he is involved in setting policy and direction for the ongoing operations of this unique privately-owned hospitality enterprise that encompasses the La Jolla Beach & Tennis Club, the La Jolla Shores Hotel, restaurants and apartment rentals as well as other operating properties.

Because of his involvement with the La Jolla Beach & Tennis Club, he extended his knowledge of hospitality with his investment in and development of other hotel products, namely, the Grande Colonial Hotel in La Jolla, Colonial Terrace Inn in Carmel-by-the-Sea, Hilton Santa Clara, Marriott Residence Inn, and the Hampton Inn Del Mar, to name a few.

Roger’s other interests also include his activities as a member of the University of San Diego Board of Trustees. Previously, as a founding member of the Board of Directors of Regents Bank, he actively participated in the formation process during its launch in 2001.

Roger was awarded a Bachelor of Science Degree from the University of San Diego and a Master of Business Administration Degree from Cornell University.

Thomas E. Leeman – Chief Financial Officer

Thomas Leeman currently serves as Chief Financial Officer of Franklin Croft, a position he has held since 1999. Thomas is responsible for finance and asset management of the company’s portfolio of properties including joint ventures between Franklin Croft and its investment partners. In this role he also oversees new business development and deal sourcing for the company. He is a member of the Franklin Croft executive committee and as such is directly involved in formulating and executing the company’s strategic and business plans.

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Earlier in his 30+ year real estate career, Mr. Leeman served as an Assistant Project Manager for the four million square foot mixed-used StoneCrest project. He subsequently joined Pan Pacific Development as a Manager of Finance and Acquisitions. From there Thomas became part of KPMG’s National Real Estate Consulting Practice where he engaged in numerous appraisal, bank loan workouts and feasibility projects with the firm. Later, he joined Trizec Corporation’s retail division (originally the Hahn Company) as a Senior Asset Manager for the company’s super regional mall portfolio.

Over the course of his career with companies such as Trizec-Hahn, Pan Pacific Development and Franklin Croft, Thomas has managed financing, acquisition and disposition transactions with a total consideration of several billion dollars. He has also served as Project Executive for each of the company’s hotel development projects including the four-star rated Hilton Santa Clara and the San Diego Residence Inn Gaslamp Quarter prior to their sale. Thomas received a Bachelor of Science degree and a Master of Business Administration degree with a Real Estate Finance emphasis from San Diego State University.

Terrence D. Underwood – Director of Hotel Operations

Terrence Underwood, a 40-year hotel and resort-industry veteran, has presided as Director of Hotel Operations for Franklin Croft Hospitality since 1999. His expertise in market repositioning, capital project management, revenue management and electronic distribution systems are applied across Franklin Croft’s hotel portfolio including La Jolla’s Grande Colonial hotel, the Hampton Inn San Diego/Del Mar and the former Colonial Terrace Inn in Carmel-by-the-Sea.

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Terrence began his hospitality industry career in 1982 when he joined the Marriott Hotels & Resorts. He spent the next 11 years working for Marriott in a variety of capacities including rooms operations, recreations services and human resources in Newport Beach, La Jolla, Desert Springs, and at Marriott’s flagship property, the 1,355-room San Diego Marriott Marquis Hotel & Marina. He then spent six years as Director of Operations for the La Jolla Beach & Tennis Club, Inc., owner and operator of a 17-acre oceanfront resort in La Jolla. As Director of Operations, he was responsible for all rooms & related and private club operations (beach services, golf & tennis) for the La Jolla Beach & Tennis Club and the La Jolla Shores Hotel.

In 1999, Terrence joined the Franklin Croft Hospitality team, also serving as General Manager of the historic Grande Colonial hotel and it’s Michelin-recognized NINE-TEN Restaurant. He then spent the next 23 years having complete operational and directional responsibilities for the hotel including rooms and related services, sales and marketing, development of the company’s policies and staff, as well as management of all food and beverage and financial operations.

His current and past professional affiliations include seats on the San Diego Tourism Authority Marketing Committee, board member of the California Hotel Lodging Association, board member of the San Diego County Lodging Association, board member of the La Jolla Business Improvement District and Steering Committee member for the La Jolla Town Foundation. Terrence is a Bachelor of Science graduate of the Cornell University School of Hotel Administration.

His active roles in the community have earned him a spot in the La Jolla Light’s “Top 18 People to Watch in La Jolla”. He was also awarded the 2012 Gold Key Award for Hotelperson of the Year by the San Diego County Hotel & Motel Association.

Leslie E. Araiza-Lorenzo – Director of Marketing

Leslie Araiza-Lorenzo is a hospitality marketing and public relations executive with more than 35 years of experience spanning luxury hotels, resorts, private clubs, restaurants and destination marketing. She joined the Grande Colonial Hotel and NINE-TEN Restaurant in 2004 and currently serves as the company’s Director of Marketing, providing executive-level strategic marketing leadership for the historic La Jolla property and its MICHELIN-recognized restaurant.

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Leslie began her hospitality career with Marriott Hotels, Resorts & Suites in 1990, serving as the San Diego Regional Public Relations Manager and establishing a West Coast public relations program supporting four local Marriott properties. In 1994, she joined La Jolla Beach & Tennis Club, Inc. as Director of Marketing & Membership, where she served on the senior leadership team and oversaw marketing, membership, communications, special events and a variety of guest-facing operations for the 17-acre oceanfront property. In 2002, Leslie founded her own hospitality marketing and public relations consultancy, Beds, Bites & Bevs Creative Marketing, with Grande Colonial and NINE-TEN among her founding clients. Her role with the property expanded over the following decade to encompass integrated marketing, promotions, partnerships, digital initiatives and brand strategy, ultimately leading to her appointment as Director of Marketing in 2012.

Today, Leslie oversees the strategic direction of marketing and communications for the Grande Colonial and NINE-TEN, including brand development, digital marketing, website strategy, SEO and emerging AI initiatives, CRM and email marketing, paid media, public relations, social media, content strategy, partnerships and online reputation management. She works closely with ownership and executive leadership, as well as sales, revenue management, operations and culinary teams, to align marketing strategy with business objectives and drive direct revenue and long-term brand growth. A third-generation San Diegan, Leslie is a graduate of the University of San Diego, where she earned a Bachelor of Arts degree in Communication Studies and English.

Marites “Mar” Austria – Director of Human Resources

Marites “Mar” Austria joined the Grande Colonial Hotel and NINE-TEN Restaurant, part of the Franklin Croft Hospitality collection, as Director of Human Resources in September 2026. In this position, Mar oversees all aspects of human resources for the Grande Colonial and NINE-TEN, including recruitment and onboarding, employee relations, benefits and payroll administration, compliance, training and development, and employee engagement. She works closely with leadership and associates to foster a positive workplace culture and support the hotel’s commitment to exceptional guest service.

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Mar brings more than a decade of human resources and administrative leadership experience across the hospitality, financial services and corporate sectors. Prior to joining the Grande Colonial, she served as Director of Human Resources at Levo Funding in San Diego, where she built and led the company’s HR function, developing policies, procedures and infrastructure to support organizational growth. She previously served as Director of Human Resources & Administration at Reliant Funding, where she led employee relations, compliance, HR operations and culture initiatives. Earlier in her career, Mar worked in hospitality as Complex Human Resources Coordinator for Margaritaville Beach House Key West, supporting two hotel properties through a major redevelopment and rebranding. Mar holds a degree from the University of California, Los Angeles (UCLA). Her broad experience in human resources, hospitality operations, employee engagement and organizational development brings a thoughtful, people-focused approach to her role at the Grande Colonial.

Tammy Frazine – Executive Assistant

Tammy Frazine joined Franklin Croft in 2008 as the Executive Assistant to the company President, as well as Office Manager. In this position, she manages the schedule and activities of the President including scheduling meetings, making travel arrangements and organizing daily calendars. She also oversees all administration duties and office procedures including scheduling meetings and appointments, making office supplies arrangements, greeting visitors, and providing general administrative support to the Franklin Croft team. Her role is to create and maintain a pleasant work environment, ensuring high levels of organizational effectiveness, communication and safety.

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Tammy is the main point of contact for building tenants regarding leasing, payments, administering work orders, parking issues, and general cleanliness of the building and surroundings.

Prior to joining Franklin Croft, Tammy spent 20+ years in the administrative and accounting fields.